How I Fixed Performance Reviews in My Business Using KFA, KPI, KRA – And Why I Use SprintBox Now

Let me be honest — I used to hate performance reviews.

In my business, we either skipped them or did some version of “How do you feel it’s going?” It felt vague, forced, and most times, nothing really changed after. We’d make promises, note a few points, and move on.

But when the team wasn’t growing, and targets were missed again, I knew something had to change. I didn’t need more meetings. I needed a system — something that could connect every role to actual results.

The Problem Wasn’t the People — It Was the Way I Measured Them

I realised:

I was giving feedback based on memory
Team members had no clarity on what “good performance” meant
We never tracked results from one review to the next
And I was spending too much time trying to “prepare” for reviews

Sound familiar?

The Fix? KFA, KPI, KRA — Simple Words That Changed Everything

When I first heard of KFA, KPI, and KRA, I thought they were just more jargon. But they’re not. When explained right, they make a lot of sense:

KFA = What the role must focus on (example: bringing in new clients)
KPI = What I can track and measure (example: no. of inbound leads/month)
KRA = The real result I expect (example: lead-to-sale conversion rate)

Once we used this across roles, the fog lifted. My team knew what mattered. I knew where we stood.

“KFA is just a direction. When businesses get it right, people know exactly where to focus—even without being told.”

But I Still Didn’t Want to Manually Track All This. So I Got Help.

I needed this whole system to run without me sitting on Excel every week. That’s when I built and started using SprintBox — my virtual assistant that now runs reviews, tracks outcomes, and sends me summaries.

Here’s what it handles:

Pulls KFA/KPI/KRA templates for each role
Gets review input from staff via WhatsApp
Converts it into a clear summary I can read in 5 minutes
Suggests improvements or alerts if something’s off

It feels like having a smart HR manager, but fully automated and focused on results.

Here’s the simplest way to look at it:

Here’s Exactly How I Run Reviews Now (Takes Me 1 Hour a Month)

Pick the role I want to review
Use ready templates from SprintBox (or edit if needed)
Share the review on WhatsApp (they don’t need to log in anywhere)
SprintBox collects their input + my notes
Get a clean report with performance status
Take decisions: mentoring, reward, change goals
Track what happens after — no drop-offs

And yes, it reminds me automatically when reviews are due.

You Can Try This Too – No Software Needed

If you’re like me — a founder who just wants to run a better business without wasting time on admin — SprintBox might be a fit.

I’ve put together a free download of the same KFA-KPI-KRA review template I use in my company. You can apply it to sales, accounts, service, or any other team role.

Download Free Performance Review Template
Includes ready-made KFA, KPI, KRA samples
💬 Comes via WhatsApp – No logins, no learning curve
Works great even if you’re starting reviews for the first time

Final Thought

If you’re relying on memory, gut feel, or yearly reviews — trust me, I’ve been there. It doesn’t work.

Get clarity. Let your team know exactly what matters. Make reviews about results, not rituals.

And if it helps — let SprintBox do the heavy lifting.